Brand Profile

Asakuki has been committed to bringing high-quality household products with a Japanese spirit to consumers in North America and worldwide. Over the past decade, leveraging the founder's accumulated product R&D experience, supply chain and channel resources, Asakuki, a household products brand, has been "dedicated to creating a better life" by integrating product quality and North American technology.

    The initial objective of the Asakuki brand rests in offering people the convenience of enjoying a high-quality household life. "Innovation", "Comfort" and "Technology" constitute the three elements of the brand's DNA. Everyone can freely enjoy the wonderful and diverse commodities with no concern for price and no dilemma. You can have them all as long as you like them!

    As of December 2020, Asakuki has entered more than 10 countries and regions, including the United States, Canada, the United Kingdom, Australia, and Germany. By virtue of the characteristics of aesthetics, high quality and high cost-effectiveness, and with the Japanese "craftsmanship", Asakuki has rapidly gained its reputation for technological innovation, high quality and high efficiency, which has firmly established its image and status as a premium brand in the international market.

Brand Philosophy

More than being merely a brand, it is also a lifestyle. It is devoted to "For a Better Life" and advocates to introduce a new household style and a new life for global consumers with ease and pleasure.

  • ASAKUKI (from its name)

    ASAKUKI comes from the Japanese pronunciation (朝 の空気 - あ さ の く う き "air in the morning") whose products relate to healthy family life.

  • ASAKUKI(Brand Expectation)

    We envision a better life for all through quality household products grounded in technological innovation.

ASAKUKI(DNA interpretation)

INNOVATION:Innovation is the most critical factor for a company. In particular, our industry demands innovation given the presence of constant and daily competition and new demands. It is innovation that sets ASAKUKI different from its competitors. Innovation will assist us in viewing the industry from a long-term perspective.

COMFORT:At ASAKUKI, our quality household products, which feature a sense of design, are introduced to the market in a way that makes everyone feel comfortable. Everything we do demonstrates excellence and creativity.

TECHNOLOGY:By assembling technology-based household products, we diminish the time and effort involved in performing certain activities at home. At ASAKUKI, an emphasis is placed on creativity and innovation with novel and different mindsets.

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